Who We are
Company Profile – Strength Accumulation
With over two decades of specialization in the electronics industry, Mars leverages its extensive customer base and robust supply chain management to offer a wide range of electronic components in stock at highly competitive prices. What’s more, we are working with tier 1 sales agent of Altera/Xilinx/Mini Circuit/Amphenol/Microchip/NXP/TE/Vishay/Molex/etc.
Since the purchasing volume from each agent is huge, and we have a significant purchasing advantage more than Digikey and Mouser.
Company Nature & Service Scope
Mars is a unique technology enterprise, skillfully integrating three core businesses: “Electronic Component Supply Chain Services” + “Sensor Solutions”and “Schematic & layout” Built around the framework of "Algorithm + Smart Hardware + Smart Chips," it has established a powerful integrated service system, providing clients with comprehensive and in-depth technical support.
Target Clients & Needs Resolution
Mars serves a wide range of clients, including OEM/ODM/EMS manufacturers, research institutions, and solution designers. Addressing the full-cycle component needs of these clients from R&D to production, our Mars leverages its professional team and extensive experience to provide precise and efficient solutions, facilitating the smooth progress of client projects.
Branches
Headquarters Core Operational Role
Mars headquarters is located in Futian District, Shenzhen, serving as the core operational center responsible for overall planning and coordination. The headquarters employs advanced management concepts and an efficient operational team, ensuring the smooth execution of all company business activities.
Hong Kong Office Overseas Procurement & Logistics Advantage
The Hong Kong office is primarily responsible for overseas procurement and logistics. Leveraging Hong Kong's superior geographical location and developed logistics network, the office can quickly and accurately source high-quality global electronic component resources and ensure timely transportation and delivery of goods.
Guilin Branch – Design, Layout and Assembly
Guilin Branch specializes in serving the domestic markets. This office deeply understands local client needs, provides personalized solutions, and offers more convenient and efficient services to clients in China. It has Design, R&D, and Assembly team.
Delivery Capability
Shenzhen stock
items ship the same day
Shenzhen stock
items deliver within 2-3 days
Shenzhen stock
transfers require only 7-10 days
This efficient delivery capability benefits from rational inventory management and a robust supply chain system.
Developing History
Hong Kong Startup & Product Line Distribution
In 2007, the company embarked on its entrepreneurial journey in Hong Kong, pioneering the distribution of TI, Onsemi, and ADI product lines. This initiative accumulated valuable market experience and client resources, laying the initial foundation in the electronic components field.
2007
Overseas Market Expansion & Brand Additions
In 2019, Mars PCB overseas market was formally established, adding brands such as ST, NXP, and Microchip. This strategic decision further expanded the company's business scope and enhanced its competitiveness in the international market.
2019
Domestic Brand Promotion & Supply Chain Enhancement
In 2022, we vigorously promoted domestic independent brands like Rockchip, HDSC, and Shanghai Belling, further improving the supply chain layout. This not only demonstrated the company's support for the domestic chip industry but also provided clients with more high-quality and reliable product choices.
2022
Mars eTech Formation & Global Market Layout
In 2024, Mars Electronic Technologies Limited was officially established, marking the company's comprehensive layout in the global market. The company will adopt a more open attitude, actively expand international business, and provide global clients with high-quality electronic components and services.
2024
2017
Shenzhen Company Establishment & One-Stop Service Launch
In 2017, Shenzhen Loongoo Technologies was formally established, focusing on ADI and TI core product lines. The company not only concentrated on expanding product lines but also actively developed one-stop electronic product services from schematic design to finished products, simultaneously purchasing SMT assembly equipment to further enhance its service capabilities and production efficiency.
2020
Guilin Branch Establishment & Team Formation
In 2020, we established the Guilin branch, forming an underlying software/hardware R&D team. This team focuses on serving the central-southern end markets, state-owned enterprises, central government enterprises, and military industrial units, providing these key clients with more professional and attentive services.
2023
Intelligent Perception Sensor Module R&D & Dual-Driven Strategy
In 2023, we successfully developed the intelligent perception sensor module LY-01, realizing the "Components + Solutions" dual-driven strategy. This innovation helped the company stand out in the market competition, offering clients more complete and efficient solutions.
Core Specialized Services Full-Link Supply Chain Support System
Technical Services
Scope of Professional Support
Mars technical services cover all stages from component selection to solution design, providing clients with comprehensive professional support. This includes product development assistance, chip selection guidance, application consulting, and customized solution design, ensuring clients obtain the most suitable solutions for their needs.
Core Team Advantage
The core team possesses 20 years of experience in sensor algorithm development, giving the Mars a unique advantage in technical services. Team members can provide precise and professional technical support tailored to the needs of various industries such as industrial, automotive, and consumer electronics, helping clients solve complex technical challenges.
BOM One-Stop Supply
Service Coverage
The BOM One-Stop Supply service consolidates all components listed in the client's BOM, covering active components, passive components, connectors, and other full categories. This service model avoids the cumbersome process of clients purchasing from multiple suppliers, thereby improving procurement efficiency.
Value Proposition
This service simplifies the procurement process and shortens the time-to-complete-set. For R&D and small-batch procurement, the required components can be matched and supplied in as fast as 1 week, significantly reducing the client's management costs and allowing clients to focus more on their core business development.
Shortage/Discontinued/Cold & Obsolete Parts Supply
Resource Channel Advantage
Mars's partners are spread across Europe, North America, Japan, South Korea, Taiwan China, etc. 80% of the supply comes from original manufacturers / tier-1 distributors, and 20% comes from globally renowned OEM inventory. These extensive resource channels ensure Mars can quickly source required goods when facing shortages, discontinuations, or hard-to-find parts.
Solution Strategies
For shortage, discontinued, and hard-to-find parts issues, Mars formulates flexible material planning strategies, such as long-term stocking forecasts, and provides recommendations for substitute components for discontinued parts. These strategies effectively safeguard the client's production continuity, avoiding production stoppages due to material shortages.
Free Samples & Technical Support
End-User Exclusive Benefits
End-users can enjoy exclusive benefits such as free sample applications, product documentation provision, and real-time response to technical inquiries. Mars' 7x24 service team can promptly resolve technical issues for clients, ensuring they receive timely and effective support during the R&D process.
Reduced R&D Trial-and-Error Costs
Free samples and technical support services help lower clients' R&D trial-and-error costs, enabling them to experiment more boldly with new technologies and solutions during product development, thereby increasing the success rate of R&D projects.
Excess/Slow-Moving Inventory Processing
Service Variety
Mars provides various forms of excess/slow-moving inventory handling services, including excess inventory purchase, consignment sales, and clearance services. These service options can be tailored to the specific needs of clients, providing the most suitable solutions to help clients realize asset value.
Value Realization
Through these services, Mars helps clients reduce asset losses, improve the liquidation rate of excess inventory, replenish corporate working capital, and lower inventory management costs. This not only helps clients optimize their asset structure but also enhances their operational efficiency.
Brand Cooperation Matrix – Advantages of Direct Connection with Original Manufacturers & Tier-1 Distributors
Categories of Partner Brands
In the analog and mixed-signal domain, Mars has established close cooperation with brands like ADI, TI, Infineon, Onsemi, Vishay, etc. Among these, ADI is connected directly to the original manufacturer, covering products like high-precision ADC/DAC, isolators, power management ICs; TI engages in deep tier-1 distributor cooperation, enabling bulk supply of power management ICs, DSPs, MCUs, etc.
In the microprocessor and logic devices domain, Mars cooperates with brands such as Xilinx/Altera, Microchip, NXP, ST, Intel, Marvell, etc. For example, Xilinx/Altera parts are sourced directly through tier-1 distributors, providing full series FPGA/CPLD support (including industrial/automotive grade); Microchip cooperates directly with the original manufacturer, ensuring ample stock of PIC MCUs, EEPROMs.
For connectors and passive components, Mars partners with brands like Amphenol, TE, Molex, Mini-Circuit, etc. Amphenol/TE/Ampleon Molex components are supplied through tier-1 distributor channels, providing industrial/automotive grade connector stock; Mini-Circuit is connected directly to the original manufacturer, enabling rapid delivery of RF/microwave components (couplers, attenuators).
Core Highlights of Cooperation
All brands are procured through the “Original Manufacturer → Tier-1 Distributor → Mars Electronic Technologies” chain, with no intermediate distributors adding markups. This direct connection ensures Mars obtains high-quality products at the most favorable prices, offering clients more competitive pricing.
Core brands like ADI, TI, ST have cooperated with Mars for over 10 years; NXP, Microchip, etc., for over 8 years. Long-term, stable business relationships have built deep trust between Mars and its partners, better ensuring supply stability and quality reliability.
In addition to the core brands mentioned above, Mars also covers brands like Marvell (networking chips), Intel (Computing/memory), etc. This comprehensive category coverage meets the one-stop procurement needs of multiple industries, providing clients with a more convenient and efficient procurement experience.
Price Competitiveness – Benefits of Procurement Scale & Long-term Cooperation
Two Core Pillars of Price Advantage
Procurement Scale Benefits
For high-frequency procurement brands like TI, ADI, Microchip, NXP, etc., Mars' annual procurement volume exceeds tens of millions, reaching the highest level of original manufacturer tiered pricing. Leveraging large-scale procurement volume, Mars gains bulk bargaining power, thus offering clients more competitive prices.
Long-term Business Premium
Mars has cooperated with 10+ core brands for over 10 years, receiving "Long-term Partner" exclusive discounts from original manufacturers. Compared to newly cooperating clients, Mars' prices are 5% - 15% lower. This enduring business premium brings tangible economic benefits to clients.
Price Comparison
| Scene Type | Detailed Description |
| End Client Direct Procurement Scenario | When an end client directly procured a specific TI power management IC, the price was ¥10.5, supply was unstable, required group buying, lead time was 2-4 weeks, and no technical support was provided. This procurement method was not only costly but also inefficient, causing numerous inconveniences for the client. |
| Peer Distribautor Scenario | Peer distributors offered the same IC at ¥9.8, with generally available supply, some items in stock, lead time of 1-2 weeks, providing only basic after-sales service. In comparison, Mars’s price and service advantages are more evident. |
| Company Direct Procurement Advantage | Mars eTech, procuring directly through original manufacturers / tier-1 distributors, offers this IC at ¥8.5, with high supply stability (90% in stock), shipping same/next day, and provides free selection support + technical support. This comprehensive advantage makes Mars stand out in market competition. |
Price Commitment
Price Protection Agreement
Volume Purchase Discount
Three-Class Quality Inspection Standard
Source & Process Assurance
Service Areas & Partners
Empowering Multiple Industry Developments
In the automotive electronics field, Mars provides component supply chain services for systems like In-Vehicle Infotainment, ADAS, BMS, etc. Relying on high-quality products and professional services, it helps the automotive industry enhance product performance and safety, promoting the continuous development of automotive electronic technology.
In the healthcare field, Mars eTech provides components for patient monitors, diagnostic equipment, rehabilitation devices, etc. High-quality components ensure the reliability and accuracy of medical equipment, providing strong support for the development of the medical industry.
In industrial automation, Mars provides support for PLCs, sensors, servo systems, etc. Its products and services can improve the automation level and efficiency of industrial production, reduce costs, and promote the upgrade and development of the industrial automation industry.
In the consumer electronics field, Mars serves products like smart home devices, wearables, TWS earphones, etc. By providing high-quality components, it meets consumer demand for high-performance, high-quality consumer electronics products, promoting the prosperity of the consumer electronics market.
In the new energy field, Mras provides components for charging piles, energy storage systems, photovoltaic inverters, etc. Its products and services help improve the performance and efficiency of new energy equipment, promoting the sustainable development of the new energy industry.
Part of Core Partners
Mars has established cooperative relationships with core enterprises in the automotive field such as SAIC Motor, Dongfeng Motor Corporation, and CRRC.
Huawei, ZTE, Mindray, ANKER, and other electronics manufacturing enterprises are important partners of Mars eTech.
Enterprises in the industrial field such as CGN Group and Wuhan Raycus Laser have partnered with Mars.
Part of Oversea Partners
